Tilt Marketing Time Cost Quality Good Fast Cheap Pick Two

Good, Fast or Cheap – Pick TWO

I’m “recycling” an old blog post about quality, speed and price because it’s still as relevant today as when I wrote it a couple years ago.

Early in my career, a friend told me about the “pick two” rule of thumb his IT company used in explaining options to clients. I’m not sure who developed the “pick two” example originally, but it still serves as a useful and simple tool today.

In brief:
Fast + Cheap = Lesser Quality
Good + Fast = More Expensive
Cheap + Good = Slower Delivery