This series is for budding entrepreneurs and start-up businesses. If you have more time than money, these tips are for you.

If you have made any of these common mistakes, don’t worry! With each posting, I will tell you how to quickly and inexpensively fix the problem.

Common Mistake #2 – Poor Use of Email Signatures

I see this one ALL the time, and it drives me nuts because it is so easy to correct!

I want you to think about your email signature text in a new way. Consider it as a FREE ad about your company that is included with every single message you send.

1) Does it include all the right info including such basics as: name, title, company, address, phone, fax, website, social media links?

2) Does it look professional? Is the text easy to read? Make sure your formatting looks good. [Read more...]

This series is for small and start-up businesses. If you are light on cash, but have the time to do things yourself, these tips are for you.

If you have made any of these common mistakes, don’t worry! With each posting, I will tell you how to quickly and inexpensively fix the problem.

Common Mistake #1 – Non Business-Related Email Address 

I see this one ALL the time, and it is sooooo easy to fix. [Read more...]

As a marketing consultant, I help clients update collateral materials and websites frequently. However, the old proverb…“The shoemaker’s son always goes barefoot” certainly applied to my woefully dated website I created back in 2004.

So, I made a resolution to update my website this year. A friend, who developed my previous site, suggested I look into WordPress.

After doing some quick research, it turns out a LOT of folks are doing websites on WordPress, even though it was designed as a blogging platform. Granted, you have to do some modifications to make it LOOK like a website and not a blog. However, I easily found LOTS of articles and tips. [Read more...]