Over the past 15+ years, I’ve helped many business owners solve marketing problems and grow their companies. Most of my clients are established small to mid-size businesses. However, I’m often asked for advice from start ups, micro businesses and companies with 1-3 employees. Here are some of my favorite free or inexpensive marketing tips for…Details
Many people think of trade shows as mega events for large companies. However, there are many regional and local events geared toward small and mid-sized businesses. If your company is considering participating in small trade shows or table top events, and you don’t already have a plan in place, here are some helpful tips to…Details
Today is Valentine’s Day, so I wanted to write a little post about LOVE! I’m reflecting on the things I love most: my husband, kids, family, friends and pets. I also “love” going to church, swimming laps, shopping at thrift stores, drinking coffee and going on cruises. Then I started thinking about WORK, and how…Details
If you need a speaker for your next association meeting or professional event in the Atlanta area, please keep me in mind. I make presentations for professional associations in the commercial and residential design and construction industry. I’ve presented at the Atlanta Build Expo, Greater Atlanta Home Builder’s Association (HBA) Marketing Council, the Atlanta Chapter…Details
I’m “recycling” an old blog post about quality, speed and price because it’s still as relevant today as when I wrote it a couple years ago.
Early in my career, a friend told me about the “pick two” rule of thumb his IT company used in explaining options to clients. I’m not sure who developed the “pick two” example originally, but it still serves as a useful and simple tool today.
Fast + Cheap = Lesser Quality
Good + Fast = More Expensive
Cheap + Good = Slower Delivery
The holidays seems to come around faster and faster each year! I’ve noticed this myself and heard the same thing from my clients. With Thanksgiving just around the corner, there is still a small window of time to send out holiday cards and gifts to business clients. Calendar Magnets This year, I sent out Thanksgiving…Details
I’m always looking for new tools to share with my clients. I just discovered a free email signature template generator that is really cool. Free Email Signature Template I saw a promotion on facebook for a tool to generate cool looking signatures from a company called WiseStamp. I really liked their signature generator, but I…Details
If you’re looking for ways to become a better consultant, land more clients or find a better job, this article offers ideas on how to turn failure into success.
Tips on Turning a Loss into a Win
Several months ago, one of my largest clients hired an in-house marketing expert, so my services as an outsourced marketing consultant were no longer needed. I was delighted we grew the business enough my client needed a full-time marketing professional, but I was also sad I worked myself out of assisting a client I enjoyed so much.
With more than just “a little extra time” on my hands, I started asking myself some tough questions, “What could I have done better?” and “What should I do to improve my skills?”
If you’ve ever found yourself in a similar situation of losing a good job or a key client, asking yourself these two tough questions can help you formulate a plan to move in a better direction. If you want to stay at the “top of your game” all the time, asking yourself these tough questions a couple times a year, is a great way to position yourself for success.Details
Are you putting too many eggs in one marketing basket? In other words, are you too focused on either digital marketing or traditional marketing techniques? Not being properly diversified is an easy mistake to make, and it’s imperative you fix the problem.
I learned this lesson the hard way. In 1990, I started working for a commercial interior design firm in the AEC industry. It was a great job with an amazing firm. However, most of the firm’s work was with one mega client. When the client moved their account to another interior design firm, we all learned the hard lesson of having too many eggs in one basket.
As a result, we lost 75% of our team and almost went out of business. Those of us who remained took big pay cuts and worked our tails off. In the end, we successfully diversified and managed to turn things around, but it was a horrible lesson I never want to repeat.
Over 25 years later, I see companies making similar mistakes. While they may not be depending on one big client to stay afloat, they are not properly diversifying their marketing mix. In other words, they are putting too many of their marketing eggs into an online basket, thinking digital marketing and social media will take care of everything.Details
When you’re looking for more ways to create quality content, press releases offer another format to share your news. My clients in the design and construction industry typically send out press releases to keep their name in the news and gain credibility as being an expert in their field.
If you need some idea starters, I created a helpful list:
10 Newsworthy Reasons to Send Out a Press Release
Promoting a Grand Opening, New Office or ExpansionDetails