Good, Fast or Cheap … Pick TWO

There's a saying that you can have it fast, cheap or good, but y

Years ago, a friend told me about the “pick two” rule of thumb his IT company used in explaining options to clients. I’m not sure who developed the “pick two” example originally, but it still serves as a useful and simple tool today.

In brief:

Fast + Cheap = Lesser Quality [Read more...]

Lori Tilt Speaking about SMART Marketing at HBA Remodelers Council Meeting

SMART Marketing Goals Specific Measurable Attainable Relevant Timely

NEWS RELEASE

Atlanta, GA, February 25, 2014 – Lori Tilt, owner of Tilt Marketing, is speaking about SMART Marketing at the Greater Atlanta Home Builders Association’s Remodelers Council meeting being held on February 26, 2014 at 11:30 am at the ProBuild Buckhead showroom  located at 721 Miami Circle, Atlanta, GA 30324. (The meeting was originally scheduled for February 13, but was rescheduled due to snow.)

Smart Marketing 2014 – How to Pick the Right Marketing Mix for Your Business: [Read more...]

Lori Tilt Presenting Two Marketing Sessions at May 14 Remodeling Expo

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NEWS RELEASE

Atlanta, GA, May 3, 2013 – Lori Tilt, owner of Tilt Marketing, is presenting two educational sessions on marketing at The Cutting Edge: 2013 – Remodeling Education Expo on May 14, 2013. The Atlanta Chapter of the National Association of the Remodeling Industry (NARI) is hosting the Expo at the Cobb Galleria Centre in Atlanta, GA.

The day-long event runs from 7 am to 6 pm and offers a full day of CEU courses, interactive roundtable discussions, an exhibit hall featuring innovative products and processes, a networking lunch featuring roundtable discussions and a happy hour mixer. The Expo will bring together leaders in the building industry for a day of education, innovation and collaboration. Registration is $75 for NARI members and $110 for non members.

[Read more...]

What Do You Love?

lori tilt loves marketing

With Valentine’s Day just around the corner, LOVE is in the air! I was thinking about the things I love: my mom, my kids, my partner and his wonderful family. I also “love” working out, shopping at garage sales and going on cruises (just to name a few of my favorite things).

Then I started thinking about WORK, and how fortunate I am to actually LOVE what I do. Even in my free time, I am thinking about MARKETING and how to do things better. Sometimes, I even DREAM about it, and come up with some interesting solutions in my sleep. It is literally ALWAYS on my mind. [Read more...]

Three Keys to Marketing Success

SMART Marketing Goals Specific Measurable Attainable Relevant Timely

If your marketing plan isn’t producing the results you need, or if you are just getting started in the planning process, this brief article offers tips on how to develop solid goals, manage your processes and achieve better results. 

SMART Goals + Right Activity Mix + Accountability = Marketing Success

Over the years, I have reviewed many marketing plans (as well as many business plans with an emphasis on marketing). While these plans may look good on paper, they often fail to achieve the desired results over time. Why?

The three most common problems I have seen are:

1) Unrealistic Projections for Generation of Income or Revenue – The plans seriously underestimate how long it will take to generate sales or penetrate the market. This has been especially true during the Great Recession, when all the old business rules seemed to change. [Read more...]

Tips on Selecting Holiday Gifts for Clients

Tilt Marketing Give Thanks and Give Back

The holiday season is a great time to thank clients for their business, but selecting the best business holiday gifts can be a challenge. If you need some ideas about selecting holiday gifts for clients, here are some ideas…

In years past, I made a donation to a charity in honor of all clients (Toys for Tots, for example) or in the name of one particular client (Habitat for Humanity, for example). Tilt Marketing Give Thanks and Give Back

This year, I decided to start a new program called “Give Thanks & Give Back” where my kids and I selected a toy to represent each client that we are donating to a local charity. For example, we selected a toy camera to represent Creative Sources Photography, and building blocks for Urban Design Group, an architectural firm.

We sent each client a picture of their special toy and explained why we selected it to represent them. We plan to do this each year as a fun and memorable way of saying thank you while also giving back in our local community. [Read more...]

Random Acts of Kindness & The Box Lady

Bag of Boxes

This post is a departure from my normal marketing tips, and I hope it inspires you to do something nice for a stranger to help create a chain reaction of positive energy.

My Box from The Box Lady

Your smile is like a sparkle, keep glittering!

My boyfriend was in a waiting room recently, and a lady walked in with a large, clear bag filled with many colorful boxes. Being inquisitive by nature, he asked what the lady had in her bag.

She explained that her nickname is The Box Lady, and that years ago she started making origami boxes from greeting cards and putting a little positive message inside (like a fortune cookie) and giving them to people. She said folks reacted so positively, that she continued to do it, and has met all kinds of interesting people as a result.

The Box Lady gave my boyfriend a box, and she also gave him one for his son, and one for me. Later, he and I talked about how wonderful her simple act of random kindness was to us, and how much we appreciated her thoughtful gesture. [Read more...]

Benefits of Hiring a Marketing Consultant & Tips for Finding a Good Match for Your Business

bigstock_Marketing_Principles_On_Sticky_low res

While it is very common for businesses to hire accountants and attorneys, some business owners are reluctant to bring in marketing assistance. However, a skilled marketing consultant can bring great value to your team and often dramatically improve your marketing results.

Many companies would benefit from an experienced marketing director to help them develop their overall strategy and accomplish key projects, but most small companies simply can not afford to hire a senior level, full-time marketing executive. In these situations, a marketing consultant can often serve as an affordable alternative and bring much needed skills to the table.

Here are several reasons to consider adding a consultant to your team: [Read more...]

NEU Homes Selects Tilt Marketing as Consulting Firm

neu homes logo

NEWS RELEASE

Atlanta, GA, April 30, 2012 – Tilt Marketing was selected by NEU Homes to help launch their new business venture. NEU Homes offers a virtual one-stop shop for both prospective home buyers and current homeowners wanting to renovate properties. Tilt Marketing is providing NEU Homes with strategic planning assistance, input on collateral materials and public relations support services.

“Chris Norris has created a solid business plan for NEU Homes, and he has pulled together an incredible team of resources to assist home buyers and homeowners in renovating properties. I am excited to be a part of their team and have the opportunity to help introduce their unique one-step solution to the Atlanta market,” said Lori Reed Tilt, President of Tilt Marketing. [Read more...]

Lori Tilt Presenting PR Training Session at Remodeling Expo

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NEWS RELEASE

Atlanta, GA, April 18, 2012 – Lori Tilt, owner of Tilt Marketing, is presenting an educational session on public relations at The Cutting Edge: 2012 – Remodeling Education Expo on May 8, 2012. The Atlanta Chapter of the National Association of the Remodeling Industry (NARI) is hosting the Expo at the Cobb Galleria Centre in Atlanta, GA. The day-long event runs from 7 am to 6 pm and features a full day of CEU course offerings, a keynote address by Sal Alfano (Editorial Director of Remodeling Magazine), an exhibit hall, networking lunch and a happy hour mixer. Registration is $75 for NARI members and $110 for non members. [Read more...]