Lori Tilt Koepka Presenting Free “Marketing Made Easy” Workshop at Atlanta Build Expo


Atlanta, GA, June 20, 2017 – Lori Tilt Koepka, owner of Tilt Marketing, is presenting a 90-minute workshop titled Marketing Made Easy at the Atlanta Build Expo. The Expo will be held at the Georgia World Congress Center on July 12-13, 2017. Koepka will present her session on Wednesday, July 12 from 11:30 am – 1:00 pm.

Marketing Made Easy – How to Find the Right Mix for Your Business:

Free Registration for Marketing Made Easy Workshop at Atlanta Build ExpoThis Marketing Made Easy session is designed for business owners and marketing representatives who are confused about their options. Business owners and marketing team members will gain tips on how to prioritize activities and also select a marketing mix that works well for their situation. Koepka will discuss the differences between B2B (business-to-business) and B2C (business-to-consumer) marketing strategies in the construction industry. Attendees will learn about new marketing opportunities, such as leveraging social media. They will also learn about the importance of traditional marketing activities, such as face-to-face meetings, that are still relevant. [Read more…]

Need a Speaker for an Upcoming Meeting or Event?

If you need a speaker for your next association meeting or professional event, please keep me in mind. I make free presentations for professional associations in the commercial and residential design and construction industries.

I’ve made presentations to the Greater Atlanta Home Builder’s Association (HBA) Marketing Council, the Atlanta Chapter of the National Association of the Remodeling Industry (NARI) [Read more…]

Are You Ready for the April 21 Google Mobile Friendly Deadline?

Taxes are due April 15, and the Google Mobile-Friendly deadline is April 21, 2015! That seems like too much for small business owners to handle in a month! But, I have an easy solution for people with WordPress sites!

As of April 21, 2015 Google will reward websites that are mobile friendly with higher rankings when people search on mobile devices. Since more and more consumers use mobile devices for search, this is a very important change that could result in reduced traffic and less revenue for companies/websites that don’t comply. [Read more…]

Good, Fast or Cheap … Pick TWO

Years ago, a friend told me about the “pick two” rule of thumb his IT company used in explaining options to clients. I’m not sure who developed the “pick two” example originally, but it still serves as a useful and simple tool today.

In brief:

Fast + Cheap = Lesser Quality [Read more…]

Lori Tilt Speaking about SMART Marketing at HBA Remodelers Council Meeting


Atlanta, GA, February 25, 2014 – Lori Tilt, owner of Tilt Marketing, is speaking about SMART Marketing at the Greater Atlanta Home Builders Association’s Remodelers Council meeting being held on February 26, 2014 at 11:30 am at the ProBuild Buckhead showroom  located at 721 Miami Circle, Atlanta, GA 30324. (The meeting was originally scheduled for February 13, but was rescheduled due to snow.)

Smart Marketing 2014 – How to Pick the Right Marketing Mix for Your Business: [Read more…]

Lori Tilt Presenting Two Marketing Sessions at May 14 Remodeling Expo


Atlanta, GA, May 3, 2013 – Lori Tilt, owner of Tilt Marketing, is presenting two educational sessions on marketing at The Cutting Edge: 2013 – Remodeling Education Expo on May 14, 2013. The Atlanta Chapter of the National Association of the Remodeling Industry (NARI) is hosting the Expo at the Cobb Galleria Centre in Atlanta, GA.

The day-long event runs from 7 am to 6 pm and offers a full day of CEU courses, interactive roundtable discussions, an exhibit hall featuring innovative products and processes, a networking lunch featuring roundtable discussions and a happy hour mixer. The Expo will bring together leaders in the building industry for a day of education, innovation and collaboration. Registration is $75 for NARI members and $110 for non members.

[Read more…]

What Do You Love?

With Valentine’s Day just around the corner, LOVE is in the air! I was thinking about the things I love: my mom, my kids, my partner and his wonderful family. I also “love” working out, shopping at garage sales and going on cruises (just to name a few of my favorite things).

Then I started thinking about WORK, and how fortunate I am to actually LOVE what I do. Even in my free time, I am thinking about MARKETING and how to do things better. Sometimes, I even DREAM about it, and come up with some interesting solutions in my sleep. It is literally ALWAYS on my mind. [Read more…]

Three Keys to Marketing Success

If your marketing plan isn’t producing the results you need, or if you are just getting started in the planning process, this brief article offers tips on how to develop solid goals, manage your processes and achieve better results. 

SMART Goals + Right Activity Mix + Accountability = Marketing Success

Over the years, I have reviewed many marketing plans (as well as many business plans with an emphasis on marketing). While these plans may look good on paper, they often fail to achieve the desired results over time. Why?

The three most common problems I have seen are:

1) Unrealistic Projections for Generation of Income or Revenue – The plans seriously underestimate how long it will take to generate sales or penetrate the market. This has been especially true during the Great Recession, when all the old business rules seemed to change. [Read more…]

Tips on Selecting Holiday Gifts for Clients

The holiday season is a great time to thank clients for their business, but selecting the best business holiday gifts can be a challenge. If you need some ideas about selecting holiday gifts for clients, here are some ideas…

In years past, I made a donation to a charity in honor of all clients (Toys for Tots, for example) or in the name of one particular client (Habitat for Humanity, for example).

This year, I decided to start a new program called “Give Thanks & Give Back” where my kids and I selected a toy to represent each client that we are donating to a local charity. For example, we selected a toy camera to represent Creative Sources Photography, and building blocks for Urban Design Group, an architectural firm.

We sent each client a picture of their special toy and explained why we selected it to represent them. We plan to do this each year as a fun and memorable way of saying thank you while also giving back in our local community. [Read more…]

Random Acts of Kindness & The Box Lady

This post is a departure from my normal marketing tips, and I hope it inspires you to do something nice for a stranger to help create a chain reaction of positive energy.

My Box from The Box Lady

Your smile is like a sparkle, keep glittering!

My boyfriend was in a waiting room recently, and a lady walked in with a large, clear bag filled with many colorful boxes. Being inquisitive by nature, he asked what the lady had in her bag.

She explained that her nickname is The Box Lady, and that years ago she started making origami boxes from greeting cards and putting a little positive message inside (like a fortune cookie) and giving them to people. She said folks reacted so positively, that she continued to do it, and has met all kinds of interesting people as a result.

The Box Lady gave my boyfriend a box, and she also gave him one for his son, and one for me. Later, he and I talked about how wonderful her simple act of random kindness was to us, and how much we appreciated her thoughtful gesture. [Read more…]