You are here: Home / Archives for Business Development

Lori Tilt Presenting Two Marketing Sessions at May 14 Remodeling Expo

May 3, 2013 By Leave a Comment
NARI_2013_Expo_LOGO__web.jpg.tn

NEWS RELEASE

Atlanta, GA, May 3, 2013 – Lori Tilt, owner of Tilt Marketing, is presenting two educational sessions on marketing at The Cutting Edge: 2013 – Remodeling Education Expo on May 14, 2013. The Atlanta Chapter of the National Association of the Remodeling Industry (NARI) is hosting the Expo at the Cobb Galleria Centre in Atlanta, GA.

The day-long event runs from 7 am to 6 pm and offers a full day of CEU courses, interactive roundtable discussions, an exhibit hall featuring innovative products and processes, a networking lunch featuring roundtable discussions and a happy hour mixer. The Expo will bring together leaders in the building industry for a day of education, innovation and collaboration. Registration is $75 for NARI members and $110 for non members.

[Read more...]

Filed Under: Business Development, Marketing Materials, News Releases, Public Relations, Social Media, Strategic Planning

Three Keys to Marketing Success

January 13, 2013 By Leave a Comment
SMART Marketing Goals Specific Measurable Attainable Relevant Timely

If your marketing plan isn’t producing the results you need, or if you are just getting started in the planning process, this brief article offers tips on how to develop solid goals, manage your processes and achieve better results. 

SMART Goals + Right Activity Mix + Accountability = Marketing Success

Over the years, I have reviewed many marketing plans (as well as many business plans with an emphasis on marketing). While these plans may look good on paper, they often fail to achieve the desired results over time. Why?

The three most common problems I have seen are:

1) Unrealistic Projections for Generation of Income or Revenue – The plans seriously underestimate how long it will take to generate sales or penetrate the market. This has been especially true during the Great Recession, when all the old business rules seemed to change. [Read more...]

Filed Under: Business Development, Marketing Materials, News Releases, Positive Thinking, Public Relations, Social Media, Strategic Planning

Tips on Selecting Holiday Gifts for Clients

December 2, 2012 By Leave a Comment
Tilt Marketing Give Thanks and Give Back

The holiday season is a great time to thank clients for their business, but selecting the best business holiday gifts can be a challenge. If you need some ideas about selecting holiday gifts for clients, here are some ideas…

In years past, I made a donation to a charity in honor of all clients (Toys for Tots, for example) or in the name of one particular client (Habitat for Humanity, for example). Tilt Marketing Give Thanks and Give Back

This year, I decided to start a new program called “Give Thanks & Give Back” where my kids and I selected a toy to represent each client that we are donating to a local charity. For example, we selected a toy camera to represent Creative Sources Photography, and building blocks for Urban Design Group, an architectural firm.

We sent each client a picture of their special toy and explained why we selected it to represent them. We plan to do this each year as a fun and memorable way of saying thank you while also giving back in our local community. [Read more...]

Filed Under: Business Development, Marketing Materials, Positive Thinking, Strategic Planning

Ways to Attract Trade Show Traffic – Three Creative Examples

March 28, 2012 By 2 Comments
lori and kendra (3)

I visited the Atlanta Home Show last Saturday with my two kids and had a great time! There are many important aspects of trade show marketing, but today I want to focus on just one part…the unique things that attracted me and my kids to certain booths.

There were over 400 booths, and we saw LOTS of great displays and creative promotions. However, many of the booths started to run together after walking down aisle after aisle.

Interestingly, some of the unique things that stood out the most were NOT expensive or elaborate; they were just very creative, highly entertaining and completely unexpected. Here are three examples: [Read more...]

Filed Under: Business Development, Strategic Planning

Marketing Mistakes to Avoid – #3 Bad Headshot or No Professional Photo

March 20, 2012 By 4 Comments
Lori Tilt

This series is for start-ups, budding entrepreneurs and small businesses. Most of my solutions are FREE or cost very little, so if you are on a tight budget, these suggestions are for you.

Also, if you have made any of these common mistakes, don’t worry! With each posting, I will tell you how to quickly and inexpensively fix the problem.

Common Mistake #3 - Bad Headshot or No Professional Photo

Years ago, before social media was all the rage, many business people did not have a professional photo taken of themselves. Now, having a good looking headshot is vitally important to your online business presence. (Also, if you enjoy participating in social media from a personal perspective, many of these tips apply as well.) [Read more...]

Filed Under: Business Development, Marketing Materials, Public Relations, Social Media, Strategic Planning

Free Marketing Tools – #3 Yahoo Local

March 14, 2012 By Leave a Comment
bigstock_Pushpin_On_Map_low res

These tips are for start-ups and small businesses. This series features free tools to help you market and promote your company.

Free Marketing Tools – #3 Yahoo Local Listing

Yahoo has been one of the top search engines for years. When you use Yahoo to do a search for something like, Marketing Consultant Canton GA, or Marketing Consultant 30114, generally a map shows up with nearby businesses in that category. Did you know your business can appear in this type of mapping section for FREE? If you want to find out how to add your business, please read on… [Read more...]

Filed Under: Business Development, Strategic Planning

Free Marketing Tools – #2 Google Maps

March 8, 2012 By 2 Comments
bigstock_Map_Pin_In_Busy_City_low res

These tips are aimed at small and start-up businesses. This series features free tools to help you market and promote your business.

Free Marketing Tools – #2 Google Maps and Google Places

When you do a Google Search for something like, veterinarian canton, or vet 30114, generally a map shows up with nearby businesses in that category. Did you know your business can appear in this type of mapping section for FREE? If you want to find out how to add your business, please read on… [Read more...]

Filed Under: Business Development, Strategic Planning

Free Marketing Tools – #1 Google Alerts

February 29, 2012 By 3 Comments
bigstock_Marketing_Research_Background__low res

These tips are geared for start-ups and small business owners. This series features free tools to help you market and promote your business. 

Free Marketing Tools - #1 Google Alerts 

Imagine having your own online researcher scouring the internet 24/7, 365 days a year that you didn’t have to pay a single penny! If I have peaked your interest, please read on… [Read more...]

Filed Under: Business Development, Strategic Planning