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Lori Tilt Presenting Two Marketing Sessions at May 14 Remodeling Expo

May 3, 2013 By Leave a Comment
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NEWS RELEASE

Atlanta, GA, May 3, 2013 – Lori Tilt, owner of Tilt Marketing, is presenting two educational sessions on marketing at The Cutting Edge: 2013 – Remodeling Education Expo on May 14, 2013. The Atlanta Chapter of the National Association of the Remodeling Industry (NARI) is hosting the Expo at the Cobb Galleria Centre in Atlanta, GA.

The day-long event runs from 7 am to 6 pm and offers a full day of CEU courses, interactive roundtable discussions, an exhibit hall featuring innovative products and processes, a networking lunch featuring roundtable discussions and a happy hour mixer. The Expo will bring together leaders in the building industry for a day of education, innovation and collaboration. Registration is $75 for NARI members and $110 for non members.

[Read more...]

Filed Under: Business Development, Marketing Materials, News Releases, Public Relations, Social Media, Strategic Planning

Three Keys to Marketing Success

January 13, 2013 By Leave a Comment
SMART Marketing Goals Specific Measurable Attainable Relevant Timely

If your marketing plan isn’t producing the results you need, or if you are just getting started in the planning process, this brief article offers tips on how to develop solid goals, manage your processes and achieve better results. 

SMART Goals + Right Activity Mix + Accountability = Marketing Success

Over the years, I have reviewed many marketing plans (as well as many business plans with an emphasis on marketing). While these plans may look good on paper, they often fail to achieve the desired results over time. Why?

The three most common problems I have seen are:

1) Unrealistic Projections for Generation of Income or Revenue – The plans seriously underestimate how long it will take to generate sales or penetrate the market. This has been especially true during the Great Recession, when all the old business rules seemed to change. [Read more...]

Filed Under: Business Development, Marketing Materials, News Releases, Positive Thinking, Public Relations, Social Media, Strategic Planning

Tips on Selecting Holiday Gifts for Clients

December 2, 2012 By Leave a Comment
Tilt Marketing Give Thanks and Give Back

The holiday season is a great time to thank clients for their business, but selecting the best business holiday gifts can be a challenge. If you need some ideas about selecting holiday gifts for clients, here are some ideas…

In years past, I made a donation to a charity in honor of all clients (Toys for Tots, for example) or in the name of one particular client (Habitat for Humanity, for example). Tilt Marketing Give Thanks and Give Back

This year, I decided to start a new program called “Give Thanks & Give Back” where my kids and I selected a toy to represent each client that we are donating to a local charity. For example, we selected a toy camera to represent Creative Sources Photography, and building blocks for Urban Design Group, an architectural firm.

We sent each client a picture of their special toy and explained why we selected it to represent them. We plan to do this each year as a fun and memorable way of saying thank you while also giving back in our local community. [Read more...]

Filed Under: Business Development, Marketing Materials, Positive Thinking, Strategic Planning

NEU Homes Selects Tilt Marketing as Consulting Firm

April 30, 2012 By Leave a Comment
neu homes logo

NEWS RELEASE

Atlanta, GA, April 30, 2012 – Tilt Marketing was selected by NEU Homes to help launch their new business venture. NEU Homes offers a virtual one-stop shop for both prospective home buyers and current homeowners wanting to renovate properties. Tilt Marketing is providing NEU Homes with strategic planning assistance, input on collateral materials and public relations support services.

“Chris Norris has created a solid business plan for NEU Homes, and he has pulled together an incredible team of resources to assist home buyers and homeowners in renovating properties. I am excited to be a part of their team and have the opportunity to help introduce their unique one-step solution to the Atlanta market,” said Lori Reed Tilt, President of Tilt Marketing. [Read more...]

Filed Under: Marketing Materials, News Releases, Public Relations, Strategic Planning

Marketing Mistakes to Avoid – #3 Bad Headshot or No Professional Photo

March 20, 2012 By 4 Comments
Lori Tilt

This series is for start-ups, budding entrepreneurs and small businesses. Most of my solutions are FREE or cost very little, so if you are on a tight budget, these suggestions are for you.

Also, if you have made any of these common mistakes, don’t worry! With each posting, I will tell you how to quickly and inexpensively fix the problem.

Common Mistake #3 - Bad Headshot or No Professional Photo

Years ago, before social media was all the rage, many business people did not have a professional photo taken of themselves. Now, having a good looking headshot is vitally important to your online business presence. (Also, if you enjoy participating in social media from a personal perspective, many of these tips apply as well.) [Read more...]

Filed Under: Business Development, Marketing Materials, Public Relations, Social Media, Strategic Planning

Marketing Mistakes to Avoid – #2 Poor Use of Email Signatures

February 21, 2012 By 3 Comments

This series is for budding entrepreneurs and start-up businesses. If you have more time than money, these tips are for you.

If you have made any of these common mistakes, don’t worry! With each posting, I will tell you how to quickly and inexpensively fix the problem.

Common Mistake #2 – Poor Use of Email Signatures

I see this one ALL the time, and it drives me nuts because it is so easy to correct!

I want you to think about your email signature text in a new way. Consider it as a FREE ad about your company that is included with every single message you send.

1) Does it include all the right info including such basics as: name, title, company, address, phone, fax, website, social media links?

2) Does it look professional? Is the text easy to read? Make sure your formatting looks good. [Read more...]

Filed Under: Marketing Materials, Strategic Planning

Marketing Mistakes to Avoid – #1 Non Business-Related Email Address

February 6, 2012 By Leave a Comment
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This series is for small and start-up businesses. If you are light on cash, but have the time to do things yourself, these tips are for you.

If you have made any of these common mistakes, don’t worry! With each posting, I will tell you how to quickly and inexpensively fix the problem.

Common Mistake #1 – Non Business-Related Email Address 

I see this one ALL the time, and it is sooooo easy to fix. [Read more...]

Filed Under: Marketing Materials, Strategic Planning

Why I Selected WordPress for My Website

January 31, 2012 By Leave a Comment
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As a marketing consultant, I help clients update collateral materials and websites frequently. However, the old proverb…“The shoemaker’s son always goes barefoot” certainly applied to my woefully dated website I created back in 2004.

So, I made a resolution to update my website this year. A friend, who developed my previous site, suggested I look into WordPress.

After doing some quick research, it turns out a LOT of folks are doing websites on WordPress, even though it was designed as a blogging platform. Granted, you have to do some modifications to make it LOOK like a website and not a blog. However, I easily found LOTS of articles and tips. [Read more...]

Filed Under: Marketing Materials, Strategic Planning