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Lori Tilt Presenting Two Marketing Sessions at May 14 Remodeling Expo

May 3, 2013 By Leave a Comment
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NEWS RELEASE

Atlanta, GA, May 3, 2013 – Lori Tilt, owner of Tilt Marketing, is presenting two educational sessions on marketing at The Cutting Edge: 2013 – Remodeling Education Expo on May 14, 2013. The Atlanta Chapter of the National Association of the Remodeling Industry (NARI) is hosting the Expo at the Cobb Galleria Centre in Atlanta, GA.

The day-long event runs from 7 am to 6 pm and offers a full day of CEU courses, interactive roundtable discussions, an exhibit hall featuring innovative products and processes, a networking lunch featuring roundtable discussions and a happy hour mixer. The Expo will bring together leaders in the building industry for a day of education, innovation and collaboration. Registration is $75 for NARI members and $110 for non members.

[Read more...]

Filed Under: Business Development, Marketing Materials, News Releases, Public Relations, Social Media, Strategic Planning

Three Keys to Marketing Success

January 13, 2013 By Leave a Comment
SMART Marketing Goals Specific Measurable Attainable Relevant Timely

If your marketing plan isn’t producing the results you need, or if you are just getting started in the planning process, this brief article offers tips on how to develop solid goals, manage your processes and achieve better results. 

SMART Goals + Right Activity Mix + Accountability = Marketing Success

Over the years, I have reviewed many marketing plans (as well as many business plans with an emphasis on marketing). While these plans may look good on paper, they often fail to achieve the desired results over time. Why?

The three most common problems I have seen are:

1) Unrealistic Projections for Generation of Income or Revenue – The plans seriously underestimate how long it will take to generate sales or penetrate the market. This has been especially true during the Great Recession, when all the old business rules seemed to change. [Read more...]

Filed Under: Business Development, Marketing Materials, News Releases, Positive Thinking, Public Relations, Social Media, Strategic Planning

NEU Homes Selects Tilt Marketing as Consulting Firm

April 30, 2012 By Leave a Comment
neu homes logo

NEWS RELEASE

Atlanta, GA, April 30, 2012 – Tilt Marketing was selected by NEU Homes to help launch their new business venture. NEU Homes offers a virtual one-stop shop for both prospective home buyers and current homeowners wanting to renovate properties. Tilt Marketing is providing NEU Homes with strategic planning assistance, input on collateral materials and public relations support services.

“Chris Norris has created a solid business plan for NEU Homes, and he has pulled together an incredible team of resources to assist home buyers and homeowners in renovating properties. I am excited to be a part of their team and have the opportunity to help introduce their unique one-step solution to the Atlanta market,” said Lori Reed Tilt, President of Tilt Marketing. [Read more...]

Filed Under: Marketing Materials, News Releases, Public Relations, Strategic Planning

Lori Tilt Presenting PR Training Session at Remodeling Expo

April 18, 2012 By Leave a Comment
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NEWS RELEASE

Atlanta, GA, April 18, 2012 – Lori Tilt, owner of Tilt Marketing, is presenting an educational session on public relations at The Cutting Edge: 2012 – Remodeling Education Expo on May 8, 2012. The Atlanta Chapter of the National Association of the Remodeling Industry (NARI) is hosting the Expo at the Cobb Galleria Centre in Atlanta, GA. The day-long event runs from 7 am to 6 pm and features a full day of CEU course offerings, a keynote address by Sal Alfano (Editorial Director of Remodeling Magazine), an exhibit hall, networking lunch and a happy hour mixer. Registration is $75 for NARI members and $110 for non members. [Read more...]

Filed Under: News Releases, Public Relations, Social Media

Marketing Mistakes to Avoid – #3 Bad Headshot or No Professional Photo

March 20, 2012 By 4 Comments
Lori Tilt

This series is for start-ups, budding entrepreneurs and small businesses. Most of my solutions are FREE or cost very little, so if you are on a tight budget, these suggestions are for you.

Also, if you have made any of these common mistakes, don’t worry! With each posting, I will tell you how to quickly and inexpensively fix the problem.

Common Mistake #3 - Bad Headshot or No Professional Photo

Years ago, before social media was all the rage, many business people did not have a professional photo taken of themselves. Now, having a good looking headshot is vitally important to your online business presence. (Also, if you enjoy participating in social media from a personal perspective, many of these tips apply as well.) [Read more...]

Filed Under: Business Development, Marketing Materials, Public Relations, Social Media, Strategic Planning

10 Great Reasons to Issue a News Release

January 31, 2012 By Leave a Comment
by art

There are lots of great reasons to send out a press release. My clients typically do it to keep their name in the news and gain credibility as being an expert in their field. If you need some idea starters, I have created a helpful list:

10 Great Reasons to Send Out a News Release

Filed Under: Public Relations, Social Media