NEWS RELEASE
Atlanta, GA, April 18, 2012 — Lori Tilt, owner of Tilt Marketing, is presenting an educational session on public relations at The Cutting Edge: 2012 – Remodeling Education Expo on May 8, 2012. The Atlanta Chapter of the National Association of the Remodeling Industry (NARI) is hosting the Expo at the Cobb Galleria Centre in Atlanta, GA. The day-long event runs from 7 am to 6 pm and features a full day of CEU course offerings, a keynote address by Sal Alfano (Editorial Director of Remodeling Magazine), an exhibit hall, networking lunch and a happy hour mixer. Registration is $75 for NARI members and $110 for non members.
The Expo features 18 innovative educational sessions to include 6 credit hours of Continuing Education Units (CEU) that meet Georgia Residential Contractor Licensing Requirements and NARI Certification requirements. The Expo will also bring together members of related industry associations including the American Institute of Architects (AIA), the American Society of Interior Designers (ASID), the National Association of Home Builders (NAHB), the National Kitchen & Bath Association (NKBA) and the U.S. Green Building Council (USGBC).
Build Your Business with Smart PR Strategies:
Lori Tilt is presenting an educational session titled Build Your Business with Smart PR Strategies. Attendees will learn how to write and submit their own news releases and pitch articles to specific publications. Tilt will review how to develop a media list and discuss the value of online distribution services. Tilt will explain how to leverage PR coverage by integrating it into an overall marketing program. Tilt will review how to “recycle” PR by using coverage in marketing materials, adding coverage to websites and blogs, incorporating coverage into advertising campaigns and leveraging coverage on social media channels such as facebook, LinkedIn and Twitter. Tilt will also be representing long-term client, Speedheat U.S., at their booth, before and after her presentation.
About NARI Atlanta:
The National Association of the Remodeling Industry (NARI) is the homeowner’s resource for finding quality contractors, design-build firms, suppliers and other related professionals in the Greater Atlanta area. NARI Atlanta is a not-for-profit trade association committed exclusively to the service of the professional remodeling industry. Representing professional remodeling contractors, product manufacturers, distributors, wholesalers, trade and consumer publications, utilities and lending institutions, NARI stands as the spokesgroup of the industry and an ally to the nation’s homeowners.
About Tilt Marketing:
Tilt Marketing was established in 2001. The firm’s owner, Lori Reed Tilt, has over 25 years of marketing experience. Tilt Marketing assists clients in commercial and residential design industries. The firm’s clients include commercial developers, architects, interior designers, engineers, construction consultants, residential remodeling firms and luxury product lines. Tilt Marketing specializes in strategic planning, business development, public relations, marketing materials and social media campaigns. Lori Tilt is a member of the U.S. Green Building Council (USGBC). As a representative of long-term client Speedheat U.S., Tilt is also active with the National Association of the Remodeling Industry (NARI), Women in NARI Networking (WINN) and the National Kitchen & Bath Association (NKBA). Tilt holds a degree in public relations from the University of Georgia.
