What is Inbound Marketing? Why Should I Consider This for My Business?
Inbound marketing focuses on creating and sharing quality content via blog posts and articles, videos, social media posts and integrated keywords for search engine optimization (SEO) to draw or attract visitors to your site. Many people also refer to inbound techniques as content marketing and the two terms are often used interchangeably.
If you have created blog posts, used videos or shared social media posts that link back to your site, you are already using these techniques. For some businesses, creating e-books, online courses and white papers are part of their content strategy. A critical component for any business, regardless of size, is creating the best quality content possible to yield a good return on investment (ROI).
See How Inbound Marketing Works as Part of a Comprehensive Marketing Plan
If you are confused about how inbound marketing works as part of a comprehensive plan, our video quickly explains how content marketing attracts customers and helps businesses grow by drawing traffic to their website. Quality content can build a sense of trust and familiarity for a company or brand. Creating content that is shared helps connect customers or clients with similar interests is also part of a well-thought out strategy.
However, it’s very important to make sure you have an overall marketing program and that your inbound activities logically support your marketing plan. Creating content without a plan typically results in lots of wasted time and money with little tangible results! As always, smart planning is the key to success in your marketing.
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