Social media marketing is an important part of a well-balanced marketing mix. As with any other aspect of your business, it’s important to develop a logical plan so you don’t waste valuable time and money. Here are some important things to consider in developing your social media plan. 1. Define Your Focus & Develop…
Synergy in Online Marketing: Creating a Sum Greater Than the Parts In an online world, individual online marketing strategies are combined to create an effect greater than the sum of their parts. However, this concept is confusing to many people, because it is often explained in an overly complex manner. If you are trying to…
Success Starts with Smart Marketing Strategy I work with many clients in the design and construction industry. To quickly explain the importance of marketing strategy, I ask if they would build a house or office without a plan or blueprint. The answer of course is NO! Then I ask if they have a solid marketing…
If you need a speaker for your next association meeting or professional event in the Atlanta area, please keep me in mind. I make presentations for professional associations in the commercial and residential design and construction industry. I’ve presented at the Atlanta Build Expo, Greater Atlanta Home Builder’s Association (HBA) Marketing Council, the Atlanta Chapter…
Are you putting too many eggs in one marketing basket? In other words, are you too focused on either digital marketing or traditional marketing techniques? Not being properly diversified is an easy mistake to make, and it’s imperative you fix the problem. I learned this lesson the hard way. In 1990, I started working for…
What is Inbound Marketing? Why Should I Consider This for My Business? Inbound marketing focuses on creating and sharing quality content via blog posts and articles, videos, social media posts and integrated keywords for search engine optimization (SEO) to draw or attract visitors to your site. Many people also refer to inbound techniques as content…
NEWS RELEASE: Atlanta, GA, June 12, 2018 – Lori Tilt Koepka, President of Tilt Marketing, will be moderating a two-part panel discussion titled Balancing Digital Marketing with Traditional Tactics – Part 1 & Part 2 at the Atlanta Build Expo. The conference is for companies in the building and construction industry, and the show will…
Many people think of trade shows as mega events for large companies. However, there are many regional and local events geared toward small and mid-sized businesses. If your company is considering participating in small trade shows or table top events, and you don’t already have a plan in place, here are some helpful tips to…
Thanks to everyone who attended my “Marketing Made Easy” workshop at the Atlanta Build Expo on July 12. Here is a brief summary of the session, and a link at the bottom of the page to download a PDF of the presentation. About Marketing Made Easy – How to Find the Right Mix for Your…
NEWS RELEASE Atlanta, GA, June 20, 2017 – Lori Tilt Koepka, owner of Tilt Marketing, is presenting a 90-minute workshop titled Marketing Made Easy at the Atlanta Build Expo. The Expo will be held at the Georgia World Congress Center on July 12-13, 2017. Koepka will present her session on Wednesday, July 12 from 11:30 am…