10 Marketing Tips for Small Businesses I’m often asked for suggestions on how small businesses can improve their marketing programs. Here are 10 tips to consider as you develop your marketing plan. 1) Define Your Target Audience It’s important to understand who your customers are and what they need. This will help you tailor your…
Social media marketing is an important part of a well-balanced marketing mix. As with any other aspect of your business, it’s important to develop a logical plan so you don’t waste valuable time and money. Here are some important things to consider in developing your social media plan. 1. Define Your Focus & Develop…
I’m “recycling” an old blog post about quality, speed and price because it’s still as relevant today as when I wrote it a couple years ago. Early in my career, a friend told me about the “pick two” rule of thumb his IT company used in explaining options to clients. I’m not sure who developed the…
Synergy in Online Marketing: Creating a Sum Greater Than the Parts In an online world, individual online marketing strategies are combined to create an effect greater than the sum of their parts. However, this concept is confusing to many people, because it is often explained in an overly complex manner. If you are trying to…
Success Starts with Smart Marketing Strategy I work with many clients in the design and construction industry. To quickly explain the importance of marketing strategy, I ask if they would build a house or office without a plan or blueprint. The answer of course is NO! Then I ask if they have a solid marketing…
Over the past 15+ years, I’ve helped many business owners solve marketing problems and grow their companies. Most of my clients are established small to mid-size businesses. However, I’m often asked for advice from start ups, micro businesses and companies with 1-3 employees. Here are some of my favorite free or inexpensive marketing tips for…
If you need a speaker for your next association meeting or professional event in the Atlanta area, please keep me in mind. I make presentations for professional associations in the commercial and residential design and construction industry. I’ve presented at the Atlanta Build Expo, Greater Atlanta Home Builder’s Association (HBA) Marketing Council, the Atlanta Chapter…
Are you putting too many eggs in one marketing basket? In other words, are you too focused on either digital marketing or traditional marketing techniques? Not being properly diversified is an easy mistake to make, and it’s imperative you fix the problem. I learned this lesson the hard way. In 1990, I started working for…
When you’re looking for more ways to create quality content, press releases offer another format to share your news. My clients in the design and construction industry typically send out press releases to keep their name in the news and gain credibility as being an expert in their field. If you need some idea starters, I…
What is Inbound Marketing? Why Should I Consider This for My Business? Inbound marketing focuses on creating and sharing quality content via blog posts and articles, videos, social media posts and integrated keywords for search engine optimization (SEO) to draw or attract visitors to your site. Many people also refer to inbound techniques as content…