I visited the Atlanta Home Show last Saturday with my two kids and had a great time! There are many important aspects of trade show marketing, but today I want to focus on just one part…the unique things that attracted me and my kids to certain booths. There were over 400 booths, and we saw LOTS of…
This series is for start-ups, budding entrepreneurs and small businesses. Most of my solutions are FREE or cost very little, so if you are on a tight budget, these suggestions are for you. Also, if you have made any of these common mistakes, don’t worry! With each posting, I will tell you how to quickly and inexpensively…
These tips are for start-ups and small businesses. This series features free tools to help you market and promote your company. Free Marketing Tools – #3 Yahoo Local Listing Yahoo has been one of the top search engines for years. When you use Yahoo to do a search for something like, Marketing Consultant Canton GA, or Marketing Consultant 30114, generally a map shows up with…
These tips are aimed at small and start-up businesses. This series features free tools to help you market and promote your business. Free Marketing Tools – #2 Google Maps and Google Places When you do a Google Search for something like, veterinarian canton, or vet 30114, generally a map shows up with nearby businesses in that category. Did you…
These tips are geared for start-ups and small business owners. This series features free tools to help you market and promote your business. Free Marketing Tools – #1 Google Alerts Imagine having your own online researcher scouring the internet 24/7, 365 days a year that you didn’t have to pay a single penny! If I have peaked your interest, please…
This series is for budding entrepreneurs and start-up businesses. If you have more time than money, these tips are for you. If you have made any of these common mistakes, don’t worry! With each posting, I will tell you how to quickly and inexpensively fix the problem. (Originally posted Feb. 21, 2012. Updated Apr. 19, 2015.)…
This series is for small and start-up businesses. If you are light on cash, but have the time to do things yourself, these tips are for you. If you have made any of these common mistakes, don’t worry! With each posting, I will tell you how to quickly and inexpensively fix the problem. (Originally posted…
As a marketing consultant, I help clients update collateral materials and websites frequently. However, the old proverb…“The shoemaker’s son always goes barefoot” certainly applied to my woefully dated website I created back in 2004. So, I made a resolution to update my website this year. A friend, who developed my previous site, suggested I look into WordPress. After doing…
There are lots of great reasons to send out a press release. My clients typically do it to keep their name in the news and gain credibility as being an expert in their field. If you need some idea starters, I have created a helpful list: 10 Great Reasons to Send Out a News Release…
I launched my business facebook page two years ago when I realized my professional contacts were seeing a little too much personal information on my regular page. (Now, there are more facebook settings to control who sees what, but that wasn’t an option back then.) I was skeptical about using facebook for business-to-business marketing, so I…