Atlanta, GA, May 3, 2013 – Lori Tilt, owner of Tilt Marketing, is presenting two educational sessions on marketing at The Cutting Edge: 2013 – Remodeling Education Expo on May 14, 2013. The Atlanta Chapter of the National Association of the Remodeling Industry (NARI) is hosting the Expo at the Cobb Galleria Centre in Atlanta, GA.
The day-long event runs from 7 am to 6 pm and offers a full day of CEU courses, interactive roundtable discussions, an exhibit hall featuring innovative products and processes, a networking lunch featuring roundtable discussions and a happy hour mixer. The Expo will bring together leaders in the building industry for a day of education, innovation and collaboration. Registration is $75 for NARI members and $110 for non members.
The event features over 20 informative and interesting educational sessions that provide up to 6 credit hours of Continuing Education Units (CEU) that meet Georgia Residential Contractor Licensing Requirements and NARI Certification requirements. Architects and designers may earn up to 5 AIA-HSW CEU hours. The Expo will also bring together members of related industry associations including the American Institute of Architects (AIA), the American Society of Interior Designers (ASID), the National Association of Home Builders (NAHB), the National Kitchen & Bath Association (NKBA) and the U.S. Green Building Council (USGBC).
Building a Solid Foundation for Your Marketing Success (Marketing Basics):
Tilt is presenting an educational session titled Building a Solid Foundation for Your Marketing Success. Attendees will learn about marketing basics and the importance of creating a solid marketing foundation to grow their business. Tilt will explain the importance of setting SMART goals and discuss the basics owners need to cover before moving on to more advanced strategies. Tilt will review ways to effectively stay in touch with past, present and future clients. She will review the the best ways to generate leads and jobs. This session will cover traditional marketing activities and also provide an overview of online basics to give attendees a handy checklist to create their OWN personalized marketing plan.
Effectively Positioning Your Brand in an Online World (Advanced Marketing):
Tilt is also moderating a panel discussion titled Effectively Positioning Your Brand in an Online World. Attendees will learn about advanced online marketing strategies from top industry experts. Panel members include: Adam Japko, President of Network Communications, Inc.’s (NCI) Digital Sherpa social media management business and Jason Montoya, Founder and CEO of Noodlehead Marketing.
Japko and Montoya will review online opportunities to promote business and reinforce a company’s brand. This session is designed for business owners who feel overwhelmed with the world of online opportunities and for attendees who are ready to take their online presence to the next level. Attendees will learn about the benefits of blogging, discover strategies to leverage social media and learn about the importance of local search and the optimization of their website. The panel members will discuss how to use online rating sources to generate more jobs and discuss the pros and cons of online advertising. The panel will also reserve time to answer audience questions
About NARI Atlanta:
The National Association of the Remodeling Industry (NARI) is the homeowner’s source for trusted remodeling professionals. NARI members are the best quality contractors, design-build firms, suppliers and other related professionals in the Greater Atlanta area. NARI Atlanta is a not-for-profit trade association committed exclusively to the service of the professional remodeling industry. Representing professional remodeling contractors, product manufacturers, distributors, wholesalers, trade and consumer publications, utilities and lending institutions, NARI stands as the spokesgroup of the industry and an ally to the nation’s homeowners.
About Tilt Marketing:
Tilt Marketing was established in 2001. The firm’s owner, Lori Reed Tilt, has over 25 years of marketing experience. Tilt Marketing assists clients in both the commercial and residential design industries. The firm’s clients include commercial developers, architects, interior designers, engineers, construction consultants, residential remodeling firms and luxury product lines. Tilt Marketing specializes in strategic planning, business development, public relations, marketing materials and social media campaigns. Tilt is a member of the U.S. Green Building Council (USGBC). As a representative of long-term client Speedheat U.S., Tilt is also active with the National Association of the Remodeling Industry (NARI) and the National Kitchen & Bath Association (NKBA). Tilt holds a degree in public relations from the University of Georgia.