Atlanta, GA, February 25, 2014 – Lori Tilt, owner of Tilt Marketing, is speaking about SMART Marketing at the Greater Atlanta Home Builders Association’s Remodelers Council meeting being held on February 26, 2014 at 11:30 am at the ProBuild Buckhead showroom located at 721 Miami Circle, Atlanta, GA 30324. (The meeting was originally scheduled for February 13, but was rescheduled due to snow.)
Smart Marketing 2014 – How to Pick the Right Marketing Mix for Your Business:
This session is designed for business owners who are confused about their marketing options. The presentation is designed to help owners prioritize activities and select a marketing mix that works well for their situation. Tilt will review new marketing opportunities and also discuss traditional marketing activities that are still relevant.
Tilt will explain how to set SMART marketing goals. She will discuss how to create a program that generates the right leads for a business, and the importance of connecting with past, present and future clients. She will review marketing basics and discuss how to layer advanced strategies such as publicity, online marketing and social media programs into a mix. Attendees will receive a handy one-page checklist to help them create the right mix for their business.
The Greater Atlanta Home Builders Association (HBA) is a not-for-profit professional trade association dedicated to promoting, protecting and preserving the homebuilding industry as a viable economic force in the Atlanta area. The HBA was founded in 1945 by a group of builders looking for an organization to serve their interests and needs within the homebuilding industry.
Tilt Marketing was established in 2001. Lori Reed Tilt, the firm’s owner, has over 25 years of marketing experience. Her clients include residential remodeling firms, architects, interior designers, engineers, construction consultants, commercial developers and luxury product lines. She is a member of the U.S. Green Building Council (USGBC). As a representative of long-term client Speedheat U.S., she is also active with the National Association of the Remodeling Industry (NARI) and the National Kitchen & Bath Association (NKBA). She holds a degree in public relations from the University of Georgia.