Are you putting too many eggs in one marketing basket? In other words, are you too focused on either digital marketing or traditional marketing techniques? Not being properly diversified is an easy mistake to make, and it’s imperative you fix the problem. I learned this lesson the hard way. In 1990, I started working for…
When you’re looking for more ways to create quality content, press releases offer another format to share your news. My clients in the design and construction industry typically send out press releases to keep their name in the news and gain credibility as being an expert in their field. If you need some idea starters, I…
What is Inbound Marketing? Why Should I Consider This for My Business? Inbound marketing focuses on creating and sharing quality content via blog posts and articles, videos, social media posts and integrated keywords for search engine optimization (SEO) to draw or attract visitors to your site. Many people also refer to inbound techniques as content…
The Atlanta Build Expo 2018 is a Free Conference for Companies in the Design & Construction Industry July 11-12, 2018 – Georgia World Congress Center Registration for the Atlanta Build Expo 2018 is free for both the educational sessions and entry into the expo area. Attendees may select from over 20 complimentary expert classes. Lori Tilt Koepka, President of Tilt…
NEWS RELEASE: Atlanta, GA, June 12, 2018 – Lori Tilt Koepka, President of Tilt Marketing, will be moderating a two-part panel discussion titled Balancing Digital Marketing with Traditional Tactics – Part 1 & Part 2 at the Atlanta Build Expo. The conference is for companies in the building and construction industry, and the show will…
If your marketing plan isn’t producing the results you need, or if you are just getting started in the planning process, this brief article offers tips on how to develop solid goals, manage your processes and achieve better results. SMART Goals + Right Activity Mix + Accountability = Marketing Success Over the years, I have…
Many people think of trade shows as mega events for large companies. However, there are many regional and local events geared toward small and mid-sized businesses. If your company is considering participating in small trade shows or table top events, and you don’t already have a plan in place, here are some helpful tips to…
Today is Valentine’s Day, so I wanted to write a little post about LOVE! I’m reflecting on the things I love most: my husband, kids, family, friends and pets. I also “love” going to church, swimming laps, shopping at thrift stores, drinking coffee and going on cruises. Then I started thinking about WORK, and how…