Synergy in Online Marketing: Creating a Sum Greater Than the Parts In an online world, individual online marketing strategies are combined to create an effect greater than the sum of their parts. However, this concept is confusing to many people, because it is often explained in an overly complex manner. If you are trying to…
Success Starts with Smart Marketing Strategy I work with many clients in the design and construction industry. To quickly explain the importance of marketing strategy, I ask if they would build a house or office without a plan or blueprint. The answer of course is NO! Then I ask if they have a solid marketing…
What is Inbound Marketing? Why Should I Consider This for My Business? Inbound marketing focuses on creating and sharing quality content via blog posts and articles, videos, social media posts and integrated keywords for search engine optimization (SEO) to draw or attract visitors to your site. Many people also refer to inbound techniques as content…